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Call number : 121.16-VITAL
SOMMAIRE
1. Introduction to Business-to-Business Marketing
2. Classifying Customers, Organizations, and Markets
3. Organizational Buying and Buyer Behavior
4. The Legal and Political Environment
5. Concepts and Context of Business Strategy
6. Assessing Customers, Markets, and Competitors
7. Selecting Markets - Segmentation and Targeting
8. Planning and Positioning the Value Offering
9. Pricing Policies
10. Innovation, Productivity, and Competitiveness
11. Business-to-Business Selling
12. Channel Relationships
13. Communicating with the Market
14. Business Ethics and Crisis Management
SOMMAIRE
1. Introduction to Business-to-Business Marketing
2. Classifying Customers, Organizations, and Markets
3. Organizational Buying and Buyer Behavior
4. The Legal and Political Environment
5. Concepts and Context of Business Strategy
6. Assessing Customers, Markets, and Competitors
7. Selecting Markets - Segmentation and Targeting
8. Planning and Positioning the Value Offering
9. Pricing Policies
10. Innovation, Productivity, and ...
INDUSTRIAL MARKETING ; MARKETING MANAGEMENT ; COMMERCIAL POLICY ; POSITIONING ; PRODUCT POLICY ; BRAND ; PRICE FIXING ; CUSTOMER ; POLITICAL ENVIRONMENT ; DISTRIBUTION CHANNEL ; SALES NETWORK
Français
