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Book [45]
Ebook [10]
Report [1]
2024 [1]
2023 [2]
2021 [2]
2020 [1]
2019 [2]
2018 [1]
2016 [5]
2015 [5]
2013 [4]
2011 [3]
2009 [1]
2008 [2]
2006 [1]
2005 [5]
2003 [3]
2002 [2]
2001 [2]
2000 [2]
1997 [2]
1995 [1]
1994 [2]
1992 [3]
1991 [1]
1990 [1]
1989 [2]
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PRICE FIXING [56]
CONSUMER BEHAVIOR [23]
MARKETING MANAGEMENT [22]
STRATEGY [22]
SEGMENTATION [19]
DISTRIBUTION [18]
PRICE POLICY [17]
PRODUCT LIFE CYCLE [15]
SALES PROMOTION [15]
CUSTOMER RELATIONSHIP MANAGEMENT [14]
DIRECT MARKETING [14]
NEW PRODUCT [13]
PRICE [9]
MARKETING MIX [8]
COMMODITY MARKET [7]
PRODUCT POLICY [7]
RAW MATERIAL [7]
AGRICULTURE [6]
POSITIONING [6]
SELLING PRICE [6]
COMPETTITION [5]
CUSTOMER [5]
COMMERCIAL POLICY [4]
COMMUNICATION [4]
DISTRIBUTION CHANNEL [4]
PRICE THEORY [4]
ADVERTISING [3]
COMPETITIVENESS [3]
CONSUMER [3]
DERIVATIVE MARKET [3]
ENERGY [3]
FUTURES MARKET [3]
INDUSTRIAL MARKETING [3]
INTERNATIONAL MARKETING [3]
MARKET [3]
METAL [3]
PROFITABILITY [3]
PURCHASING [3]
RETAIL PRICE [3]
SALE [3]
SALES TECHNIQUE [3]
STOCHASTIC PROCESS [3]
WHOLESALE PRICE [3]
AIR TRANSPORTATION [2]
BENEFIT [2]
BRAND [2]
COMPARATIVE ADVANTAGE [2]
COMPARATIVE MANAGEMENT [2]
COMPETITIVE INTELLIGENCE [2]
CULTURAL AND ARTISTIC ENVIRONMENT [2]
CULTURE [2]
DEMAND [2]
ELECTRONIC COMMERCE [2]
HOTEL TRADE SECTOR [2]
INDUSTRIAL PROPERTY [2]
INFORMATION SCIENCE [2]
INTERNET [2]
MARKETING THEORY [2]
PHARMACEUTICAL INDUSTRY SECTOR [2]
PRODUCT [2]
PRODUCT LAUNCH [2]
PROFESSIONAL ETHICS [2]
SALE CONDITION [2]
SALES FORCE [2]
SATISFACTION [2]
STRATEGIC BUSINESS REVIEW [2]
SUSTAINABLE DEVELOPMENT [2]
TECHNOLOGY TRANSFER [2]
ACCOUNTING MARGIN [1]
ANALYSIS [1]
ASSETS [1]
BEHAVIOR [1]
BUSINESS DATA PROCESSING [1]
CASE STUDY [1]
COMPANY GROWTH [1]
COMPANY OBJECTIVE [1]
COMPLETE COST [1]
CONSUMPTION TAX [1]
COST ANALYSIS [1]
COST PROFIT ANALYSIS [1]
DATABANK [1]
DIRECT COST [1]
ECONOMIC CRISIS [1]
EQUALITY [1]
ETHICS [1]
FARM [1]
FINANCIAL MARKET [1]
HEALTH [1]
HISTORY [1]
INFORMATION SYSTEM [1]
INFORMATION THEORY [1]
INQUIRY [1]
INSURANCE SECTOR [1]
INTERCULTURAL MANAGEMENT [1]
INVESTMENT [1]
JAPAN [1]
MAN [1]
MANAGEMENT CONTROL [1]
MARGINAL COST [1]
MARKET SHARE [1]
MARKETING PLAN [1]
ARMSTRONG Gary [13]
KOTLER Philip [13]
LARDINOIT Thierry [5]
LE NAGARD-ASSAYAG Emmanuelle [5]
BUTORI Raphaëlle [4]
DION Delphine [4]
GEMAN Hélyette [4]
JACQUET Florent [4]
OBLE Frédéric [4]
SIMON Hermann [4]
BRAULT Franck [3]
OPRESNIK Marc-Olivier [3]
BIDAULT Francis [2]
GILETTA Maryse [2]
LASRI Sarah [2]
LOUPIAC Philippe [2]
MCDONALD Malcom [2]
NAGLE Thomas [2]
SIDOKPOHOU-LEDEIN Dorothé [2]
ABECASSIS Philippe [1]
AUDIGIER Guy [1]
BAIN Caroline [1]
BLATTBERG Robert C. [1]
BRUMMER Bernhard [1]
CAPIEZ Alain [1]
CORDEY Yves [1]
COUTINET Nathalie [1]
CROSS Robert G. [1]
DEKHILI Sihem [1]
DESMET Pierre [1]
ENGELSON Morris [1]
GARRIDO Alberto [1]
GETZ Gary [1]
GIGLIERANO Joseph J. [1]
GIRAUD Pierre-Noël [1]
GUINCHARD Stéphan [1]
HARRIS Lloyd C. [1]
HOGAN John E. [1]
HOLDEN Reed K. [1]
HONEYCUTT Earl D. Jr [1]
INGOLD Anthony [1]
KORDA Philippe [1]
LE GALL-ELY Marine [1]
LEE Julie Anne [1]
LESPARD John [1]
LEYLAND F. Pitt [1]
M'BAREK Robert [1]
MARSHALL Greg W. [1]
MCMAHON-BEATTIE Una [1]
MERLE Aurélie [1]
MEUWISSEN Miranda P.M. [1]
MONROE Kent B. [1]
MORALES-OPAZO Cristian [1]
MORRIS Michael H. [1]
MOUGEOT Michel [1]
MUNK Claus [1]
NAEGELEN Florence [1]
OCHS Adeline [1]
OLLIVIER Timothée [1]
PELE Martine [1]
PERCONTE Bernard [1]
PIERCY Nigel F. [1]
ROGERS Beth [1]
SARATHY Ravi [1]
SAUNDERS John [1]
SERRE Marie-Paule [1]
SOLOMON Michael [1]
STUART Elnora W. [1]
TERPSTRA Vern [1]
THOMAS Jacquelyn S. [1]
TREVISAN Enrico [1]
URBAIN Caroline [1]
USUNIER Jean-Claude [1]
VITALE Robert P. [1]
WALLET-WODKA Déborah [1]
WONG Veronica [1]
WOODBURN Diana [1]
YEOMAN Ian [1]
ZOLLINGER Monique [1]
Or
And
OR / AND
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