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Principles of internet marketing WARD Hanson | SOUTH WESTERN COLLEGE PUBLISHING 2000

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Call number : 121.55-WARD

Table of Contents:
1. Introduction. 2. A Digital World . 3. Networks. 4. Individuals Online. 5. Web Business Models. 6. Customer Support & Online Quality. 7. Personalization. 8. New Product Development and the Net. 9. Traffic and Brand Building. 10. Online Community. 11. Pricing in an Online World. 12. ECommerce. 13. Internet Marketing Plans. 14. Organizing for the Net.

DIRECT MARKETING ; INTERNET ; ELECTRONIC COMMERCE ; CONSUMER BEHAVIOR

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