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Book
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6ème Call number : 121.55-KOTLE
MARKETING MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; STRATEGY ; CONSUMER BEHAVIOR ; SEGMENTATION ; PRODUCT LIFE CYCLE ; NEW PRODUCT ; PRICE FIXING ; DISTRIBUTION ; SALES PROMOTION ; DIRECT MARKETING
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Book [1]
2013 [1]
CONSUMER BEHAVIOR [1]
CUSTOMER RELATIONSHIP MANAGEMENT [1]
DIRECT MARKETING [1]
DISTRIBUTION [1]
MARKETING MANAGEMENT [1]
NEW PRODUCT [1]
PRICE FIXING [1]
PRODUCT LIFE CYCLE [1]
SALES PROMOTION [1]
SEGMENTATION [1]
STRATEGY [1]
J More
ARMSTRONG Gary [1]
HARRIS Lloyd C. [1]
KOTLER Philip [1]
PIERCY Nigel F. [1]
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And
OR / AND
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