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Book
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2ème Call number : 121.55-LAMBI
MARKETING MANAGEMENT ; STRATEGY ; CONSUMER BEHAVIOR ; MARKETING PLAN ; SEGMENTATION ; COMPETITIVENESS ; DISTRIBUTION ; PRICE ; COMMUNICATION ; ADVERTISING ; CASE
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Book [1]
2007 [1]
ADVERTISING [1]
CASE [1]
COMMUNICATION [1]
COMPETITIVENESS [1]
CONSUMER BEHAVIOR [1]
DISTRIBUTION [1]
MARKETING MANAGEMENT [1]
MARKETING PLAN [1]
PRICE [1]
SEGMENTATION [1]
STRATEGY [1]
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CHUMPITAZ Ruben [1]
LAMBIN Jean-Jacques [1]
SCHUILING Isabelle [1]
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And
OR / AND
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