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Livre [215]
Livre électronique [22]
Chapitre [1]
2024 [2]
2023 [2]
2022 [4]
2021 [8]
2020 [2]
2019 [7]
2018 [2]
2017 [6]
2016 [7]
2015 [6]
2014 [7]
2013 [5]
2012 [7]
2011 [4]
2010 [6]
2009 [6]
2008 [10]
2007 [10]
2006 [5]
2005 [8]
2004 [8]
2003 [11]
2002 [8]
2001 [12]
2000 [9]
1999 [8]
1998 [5]
1997 [2]
1996 [4]
1995 [4]
1994 [9]
1993 [6]
1992 [9]
1991 [8]
1990 [8]
1989 [4]
1988 [3]
1987 [1]
1984 [2]
1983 [1]
1982 [1]
1979 [1]
J Plus
PUBLICITE [238]
COMMUNICATION [86]
MARQUE [84]
GESTION DU MARKETING [81]
COMPORTEMENT DU CONSOMMATEUR [55]
STRATEGIE [51]
DISTRIBUTION [35]
IMAGE DE MARQUE [32]
MEDIA [31]
INTERNET [30]
SEGMENTATION [25]
MARKETING MIX [23]
VENTE [21]
CAMPAGNE PUBLICITAIRE [20]
MARKETING INTERNATIONAL [20]
PROMOTION DES VENTES [20]
CONSOMMATEUR [19]
PLAN MEDIA [19]
CONSOMMATION [17]
ETUDE DE MARCHE [17]
POLITIQUE DE PRODUIT [17]
PRIX [16]
POLITIQUE DE COMMUNICATION [15]
PRESSE [15]
PRODUIT [15]
PRODUIT DE LUXE [15]
CONCURRENCE [13]
CREATION PUBLICITAIRE [13]
RELATIONS PUBLIQUES [13]
TELEVISION SECTEUR [13]
WEBMARKETING [13]
CAS [12]
COMMERCE ELECTRONIQUE [12]
ENVIRONNEMENT CULTUREL ET ARTISTIQUE [12]
PLAN MARKETING [12]
SPONSORING [12]
MARKETING INDUSTRIEL [11]
MERCHANDISING [11]
PLANIFICATION STRATEGIQUE [11]
CULTURE [10]
GESTION DE LA RELATION CLIENT [10]
MESSAGE PUBLICITAIRE [10]
AGENCE DE PUBLICITE [9]
COMMUNICATION PAR L'IMAGE [9]
ETATS-UNIS D'AMERIQUE [9]
FORCE DE VENTE [9]
INDUSTRIE DE LUXE SECTEUR [9]
MARKETING DIRECT [9]
ETHIQUE PROFESSIONNELLE [8]
IMPACT PUBLICITAIRE [8]
MANAGEMENT INTERCULTUREL [8]
POLITIQUE COMMERCIALE [8]
CLIENT [7]
DROIT [7]
MANAGEMENT [7]
POLITIQUE DES PRIX [7]
RESEAU SOCIAL [7]
TECHNIQUE DE VENTE [7]
TECHNIQUE PUBLICITAIRE [7]
DROIT COMMERCIAL [6]
EUROPE [6]
FIDELISATION [6]
HISTOIRE [6]
MARKETING DES SERVICES [6]
POSITIONNEMENT [6]
PSYCHOLOGIE SOCIALE [6]
ACHAT [5]
COMPETITIVITE [5]
EMOTION [5]
EMPLOI [5]
ENFANT [5]
EXPLOITATION AGRICOLE [5]
LANCEMENT DE PRODUIT [5]
ORGANISATION [5]
PROPRIETE INDUSTRIELLE [5]
ROYAUME UNI [5]
STYLE DE VIE [5]
SUPPORT PUBLICITAIRE [5]
COMMUNICATION ECRITE [4]
COMMUNICATION EVENEMENTIELLE [4]
CREATIVITE [4]
DEVELOPPEMENT DURABLE [4]
ECHANTILLONNAGE [4]
ENVIRONNEMENT SOCIAL [4]
ETUDE DE CAS [4]
FEMME [4]
FRANCE [4]
INNOVATION [4]
JAPON [4]
LINGUISTIQUE [4]
MANAGEMENT COMPARE [4]
MARCHE [4]
MARKETING CULTUREL [4]
MARKETING EXPERIENTIEL [4]
MARKETING FINANCIER [4]
MARKETING SENSORIEL [4]
MONDIALISATION [4]
PLANIFICATION [4]
PSYCHOLOGIE [4]
SCIENCE DU COMPORTEMENT [4]
SPORT [4]
CHEVALIER Michel [8]
LENDREVIE Jacques [7]
KAPFERER Jean-Noël [6]
MAZZALOVO Gérald [6]
MORIARTY Sandra [6]
SEGUELA Jacques [6]
WELLS William D. [6]
CATEORA Philip R. [5]
DECAUDIN Jean-Marc [5]
GRAHAM John L. [5]
BRIONES Eric [4]
ENNEW Christine T. [4]
GILLY Mary C. [4]
JONES John Philip [4]
KOTLER Philip [4]
LEVY Julien [4]
MITCHELL Nancy [4]
MONEY R. Bruce [4]
RIES Al [4]
WAITE Nigel [4]
ARMSTRONG Gary [3]
BAYNAST Arnaud de [3]
DIGOUT Jacques [3]
DURAND Sébastien [3]
KLEIN Naomi [3]
MALAVAL Philippe [3]
RIES Laura [3]
ANDREFF Wladimir [2]
BAACK Donald [2]
BELCH George E. [2]
BELCH Michael A. [2]
BENAROYA Christophe [2]
BREE Joël [2]
BRENNAN Ross [2]
BRODERICK Amanda [2]
BURK WOOD Marian [2]
BURNETT John [2]
CHAIX Pierre [2]
CLOW Kenneth E. [2]
DRU Jean-Marie [2]
GAYET Claire [2]
HARKER Michael [2]
HUSSHERR François-Xavier [2]
INTARTAGLIA Julien [2]
JOLIBERT Alain [2]
KEEGAN Warren J. [2]
LAMBIN Jean-Jacques [2]
LEHU Jean-Marc [2]
LU Pierre [2]
MARIE Xavier [2]
MARIGOLD Lys [2]
MARION Gilles [2]
MATATHIA Ira [2]
MCDONALD Malcom [2]
MILLER Donald [2]
MOOIJ Marieke K. de [2]
O'REILLY Ann [2]
PICKTON David [2]
POPCORN Faith [2]
ROFE Leslie [2]
SALZMAN Marian [2]
SOLOMON Michael [2]
STRUTT Peter [2]
TREGUER Jean-Paul [2]
TUTEN Tracy L. [2]
AAKER David A. [1]
ALBERT Pierre [1]
AMALOU Florence [1]
AMINE Abdelmajid [1]
ANGELL Marcia [1]
ANTOINE Jacques [1]
ANTONIDES Gerrit [1]
AUDIGIER Guy [1]
BALNAVES Mark [1]
BASS Frank M. [1]
BASSANI Marco [1]
BATRA Rajeev [1]
BECKER Catherine [1]
BEIGBEDER Frédéric [1]
BEN YOUSSEF Kamel [1]
BENATTAR Michèle [1]
BENSOUSSAN Alain [1]
BENVENISTE François [1]
BERNADET Jean-Pierre [1]
BLANCHARD Dominique [1]
BLARY-CLEMENT Edith [1]
BLOOM Paul N. [1]
BODINAT Henri de [1]
BONELL Laurence [1]
BONNET-DESPLAN Marie-Pierre [1]
BONTOUR Anne [1]
BRUN Monique [1]
BURGAUD Didier [1]
CALLINGHAM Martin [1]
CAMUS Bruno [1]
CAPLIER Arnaud [1]
CAPUL Jean-Yves [1]
CAUZARD Daniel [1]
CHAPTAL DE CHANTELOUP Christophe [1]
CHEBAT Jean-Charles [1]
CHETOCHINE Georges [1]
OU
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OU / ET
English
