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3ème Call number : 121.03-SICAR
LUXURY GOOD ; BRAND ; LUXURY GOODS INDUSTRY SECTOR ; CONSUMER ; COMMUNICATION ; COMMERCIAL POLICY ; BRAND IMAGE
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Call number : 121.92-SICAR
BRAND ; SYSTEMS THEORY ; ADVERTISING ; COMMUNICATION POLICY
Book [2]
2010 [1]
1998 [1]
BRAND [2]
ADVERTISING [1]
BRAND IMAGE [1]
COMMERCIAL POLICY [1]
COMMUNICATION [1]
COMMUNICATION POLICY [1]
CONSUMER [1]
LUXURY GOOD [1]
LUXURY GOODS INDUSTRY SECTOR [1]
SYSTEMS THEORY [1]
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SICARD Marie-Claude [2]
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