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Business to Business Marketing : Analysis & Practice In A Dynamic Environment
Appartenance & droits
VITALE Robert P. ; GIGLIERANO Joseph J.
SOUTH WESTERN COLLEGE PUBLISHING
2002
534
0324072961
121.16-VITAL
INDUSTRIAL MARKETING ; MARKETING MANAGEMENT ; COMMERCIAL POLICY ; POSITIONING ; PRODUCT POLICY ; BRAND ; PRICE FIXING ; CUSTOMER ; POLITICAL ENVIRONMENT ; DISTRIBUTION CHANNEL ; SALES NETWORK
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
Comment : SOMMAIRE
1. Introduction to Business-to-Business Marketing
2. Classifying Customers, Organizations, and Markets
3. Organizational Buying and Buyer Behavior
4. The Legal and Political Environment
5. Concepts and Context of Business Strategy
6. Assessing Customers, Markets, and Competitors
7. Selecting Markets - Segmentation and Targeting
8. Planning and Positioning the Value Offering
9. Pricing Policies
10. Innovation, Productivity, and Competitiveness
11. Business-to-Business Selling
12. Channel Relationships
13. Communicating with the Market
14. Business Ethics and Crisis Management
Nbre volumes : 1
Notes : Réserve – Ask a librarian
Language : English
Place of publishing : USA
Figure(s) : Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque