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Cote : 121.16-VITAL
SOMMAIRE
1. Introduction to Business-to-Business Marketing
2. Classifying Customers, Organizations, and Markets
3. Organizational Buying and Buyer Behavior
4. The Legal and Political Environment
5. Concepts and Context of Business Strategy
6. Assessing Customers, Markets, and Competitors
7. Selecting Markets - Segmentation and Targeting
8. Planning and Positioning the Value Offering
9. Pricing Policies
10. Innovation, Productivity, and Competitiveness
11. Business-to-Business Selling
12. Channel Relationships
13. Communicating with the Market
14. Business Ethics and Crisis Management
SOMMAIRE
1. Introduction to Business-to-Business Marketing
2. Classifying Customers, Organizations, and Markets
3. Organizational Buying and Buyer Behavior
4. The Legal and Political Environment
5. Concepts and Context of Business Strategy
6. Assessing Customers, Markets, and Competitors
7. Selecting Markets - Segmentation and Targeting
8. Planning and Positioning the Value Offering
9. Pricing Policies
10. Innovation, Productivity, and ...
MARKETING INDUSTRIEL ; GESTION DU MARKETING ; POLITIQUE COMMERCIALE ; POSITIONNEMENT ; POLITIQUE DE PRODUIT ; MARQUE ; FIXATION DES PRIX ; CLIENT ; ENVIRONNEMENT POLITIQUE ; CANAL DE DISTRIBUTION ; RESEAU COMMERCIAL
English
