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La Gestion marketing des entreprises (tome 1) Analyse.

LAMBIN Jean-Jacques ; PEETERS Robert

PRESSES UNIVERSITAIRES DE FRANCE

1977

411

121.55-LAMBI

MARKETING MANAGEMENT ; SUPPLY ; SEGMENTATION ; POSITIONING ; CONSUMER BEHAVIOR ; PRODUCT LIFE CYCLE ; ECONOMIC ENVIRONMENT ; MARKET RESEARCH ; BRAND


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Series : SYSTEMES / DECISIONS

Place of publishing : PARIS

Material : Paper

Owner : Bibliothèque