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PEARSON EDUCATION
AFM
DUNOD
VUIBERT
Livre [126]
Livre électronique [12]
CD-ROM [2]
Chapitre [2]
2024 [1]
2022 [3]
2021 [2]
2019 [3]
2017 [9]
2016 [2]
2015 [3]
2014 [3]
2013 [3]
2012 [8]
2011 [3]
2010 [3]
2009 [6]
2008 [7]
2007 [6]
2006 [4]
2005 [2]
2004 [4]
2003 [5]
2002 [10]
2001 [4]
2000 [3]
1999 [9]
1998 [6]
1997 [2]
1996 [1]
1995 [3]
1994 [6]
1993 [4]
1992 [3]
1991 [2]
1990 [1]
1989 [3]
1988 [3]
1987 [1]
1986 [1]
1985 [1]
1977 [1]
1976 [1]
J Plus
ETUDE DE MARCHE [142]
GESTION DU MARKETING [64]
COMPORTEMENT DU CONSOMMATEUR [52]
SEGMENTATION [39]
STRATEGIE [39]
MARQUE [35]
PRODUIT [29]
POLITIQUE DE PRODUIT [28]
DISTRIBUTION [27]
MARKETING MIX [27]
ANALYSE QUALITATIVE [25]
CONSOMMATEUR [23]
ENQUETE [22]
POSITIONNEMENT [22]
ECHANTILLONNAGE [21]
COMMUNICATION [20]
PRIX [20]
TECHNIQUE D'ETUDE DE MARCHE [19]
LANCEMENT DE PRODUIT [18]
MARKETING INTERNATIONAL [17]
PUBLICITE [16]
ANALYSE QUANTITATIVE [15]
POLITIQUE DES PRIX [15]
ANALYSE DES DONNEES [14]
MARCHE [14]
CONSOMMATION [13]
SYSTEME D'INFORMATION [12]
MARKETING INDUSTRIEL [11]
RECHERCHE [11]
CONCURRENCE [10]
FORCE DE VENTE [10]
VENTE [10]
MARKETING DIRECT [9]
ORGANISATION [9]
POLITIQUE COMMERCIALE [9]
SONDAGE [9]
PANEL [8]
PLAN MARKETING [8]
CLIENT [7]
COMMERCE INTERNATIONAL [7]
CYCLE DE VIE DE PRODUIT [7]
INTERNET [7]
MODE [7]
PROMOTION DES VENTES [7]
RECHERCHE APPLIQUEE [7]
STATISTIQUE [7]
THEORIE DU MARKETING [7]
ETUDE DE CAS [6]
MARKETING STRATEGIQUE [6]
MERCHANDISING [6]
METHODOLOGIE [6]
OFFRE [6]
QUESTIONNAIRE [6]
ACHAT [5]
DEMANDE [5]
DIAGNOSTIC STRATEGIQUE [5]
EXPLOITATION AGRICOLE [5]
IMAGE DE MARQUE [5]
MANAGEMENT COMPARE [5]
MARKETING DES SERVICES [5]
POLITIQUE DE COMMUNICATION [5]
PRODUIT DE LUXE [5]
SATISFACTION [5]
TEST DE PRODUIT [5]
TOURISME [5]
COMMERCE ELECTRONIQUE [4]
ENTRETIEN [4]
ENVIRONNEMENT ECONOMIQUE [4]
ETUDE DE PRODUIT [4]
GESTION DE LA QUALITE [4]
HISTOIRE [4]
INTELLIGENCE ECONOMIQUE [4]
MARKETING DE LA DISTRIBUTION [4]
PLANIFICATION [4]
PRODUIT NOUVEAU [4]
ANALYSE DE LA VALEUR [3]
CANAL DE DISTRIBUTION [3]
CAS [3]
COMPETITIVITE [3]
CULTURE [3]
DEVELOPPEMENT DES ORGANISATIONS [3]
EMBALLAGE [3]
ETHIQUE PROFESSIONNELLE [3]
FINANCEMENT [3]
GESTION DE LA RELATION CLIENT [3]
GESTION DES RESSOURCES HUMAINES [3]
INDUSTRIE DE LUXE SECTEUR [3]
INFORMATION [3]
INFORMATION DU CONSOMMATEUR [3]
LOGISTIQUE [3]
MANAGEMENT INTERCULTUREL [3]
MARKETING CULTUREL [3]
MODELE DE MARKETING [3]
PART DE MARCHE [3]
PLANIFICATION STRATEGIQUE [3]
PSYCHOLOGIE [3]
SCIENCE DU COMPORTEMENT [3]
TEST DE MARCHE [3]
THEORIE DE LA VALEUR [3]
VEILLE STRATEGIQUE [3]
VIN SECTEUR [3]
VERNETTE Eric [11]
KELLER Kevin Lane [9]
KOTLER Philip [9]
CALLINGHAM Martin [7]
EREAUT Gill [7]
IMMS Mike [7]
MANCEAU Delphine [6]
BOULOCHER Véronique [5]
DAY Georges S. [4]
GIANNELLONI Eric [4]
HELFER Jean-Pierre [4]
ORSONI Jacques [4]
RUAUD Sabine [4]
AAKER David A. [3]
BOUGUERRA Afifa [3]
CASTAREDE Jean [3]
CAUMONT Daniel [3]
DECAUDIN Jean-Marc [3]
DUBOIS Bernard [3]
KUMAR V. [3]
LENDREVIE Jacques [3]
LEVY Julien [3]
MALHOTRA Naresh [3]
MAYRHOFER Ulrike [3]
ANDERSON James [2]
CHADAHA Radha [2]
CRAVENS David W. [2]
DUBOIS Pierre-Louis [2]
DUPHIL François [2]
FOURNIS Yves [2]
FRISCH Françoise [2]
GREGORY Pierre [2]
HERTRICH Sylvie [2]
HUSBAND Paul [2]
LINDON Denis [2]
MARION Gilles [2]
NARUS James [2]
NICOLAS Jean-Louis [2]
PASCO-BERHO Corinne [2]
PAVEAU Jacques [2]
PIERCY Nigel F. [2]
PRIME Nathalie [2]
RICHARD Raphaël [2]
ROSNAY Joël de [2]
ROUZET Emmanuelle [2]
SEGUIN Gérard [2]
USUNIER Jean-Claude [2]
VAN LAETHEM Nathalie [2]
VAN VRACEM Paul [2]
ALBERTO Tony [1]
AMINE Abdelmajid [1]
ANTON Jon [1]
ANTONIDES Gerrit [1]
AZIMONT Frank [1]
BADOT Olivier [1]
BARANGER Pierre [1]
BARBET Virginie [1]
BARMA Jean-Claude [1]
BAYNAST Arnaud de [1]
BEARDEN William O. [1]
BESSIS Joël [1]
BLANCHARD Dominique [1]
BODY Laurence [1]
BON Jérôme [1]
BOUQUEREL Fernand [1]
BOUTON Brigitte [1]
BREESE Pierre [1]
BRUNER Gordon C. II [1]
BURNS Alvin C. [1]
BUSH Ronald F. [1]
CARDEBAT Jean-Marie [1]
CEDRIN Michèle [1]
CHANDLER Jon [1]
CHEVALIER Michel [1]
CHIROUZE Yves [1]
CHRZANOWSKA Joanna [1]
CLARET Nathalie [1]
COMBEMALE Pascal [1]
COOPER Scott W [1]
CROUE Charles [1]
DALY Peter [1]
DANON Agnis [1]
DEMAUX Selva [1]
DEMEURE Claude [1]
DESAI Philly [1]
DUBOIN Jacques [1]
DUHAMEL Christophe [1]
EVRARD Yves [1]
FERRANDI Jean-Marc [1]
FILSER Marc [1]
FLAMBARD Sabine [1]
FRED VAN RAAIJ W. [1]
FRIEDMAN Lawrence G. [1]
GALAI Dan [1]
GARETS Véronique des [1]
GIANNELLONI Jean-Luc [1]
GOTTELAND David [1]
GOYHENETCHE Michel [1]
GUELFAND Georges [1]
GUICHARD NATHALIE [1]
HANON Christophe [1]
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English
