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Marketing direct : concepts et méthodes.

DESMET Pierre

DUNOD

2005

380

2100490575

124.62-DESME

DIRECT MARKETING ; SALE ; STRATEGY ; CONCEPT ; METHOD ; DIRECT SALES ; CUSTOMER ; MARKETING PLAN ; FILE ; DATABASE ; SEGMENTATION ; COMMUNICATION ; MEDIA


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Language : French

Print : 3ème

Place of publishing : PARIS ; BAUME-LES-DAMES

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque