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ARMAND COLIN
PRESSE UNIVERSITAIRE DE GRENOBLE
PEARSON EDUCATION
CAMBRIDGE UNIVERSITY PRESS
DUNOD
PRESSES UNIVERSITAIRES DE FRANCE
ALLEN & UNWIN
TALLANDIER
POINTS
Livre [114]
Livre électronique [8]
2025 [1]
2024 [1]
2023 [2]
2022 [1]
2021 [3]
2020 [2]
2019 [1]
2018 [2]
2017 [2]
2015 [6]
2014 [5]
2013 [1]
2012 [4]
2011 [5]
2010 [4]
2009 [3]
2008 [4]
2007 [5]
2006 [2]
2005 [3]
2004 [1]
2003 [11]
2002 [5]
2001 [4]
2000 [3]
1999 [2]
1998 [4]
1997 [6]
1996 [3]
1995 [3]
1994 [4]
1993 [1]
1992 [4]
1991 [4]
1990 [3]
1989 [2]
1988 [2]
1987 [1]
1986 [1]
1980 [1]
J Plus
MEDIA [122]
COMMUNICATION [48]
PUBLICITE [30]
INTERNET [26]
PRESSE [24]
TELEVISION SECTEUR [19]
STRATEGIE [17]
GESTION DU MARKETING [15]
DISTORSION DE L'INFORMATION [13]
MARQUE [13]
RADIO [11]
CONSOMMATEUR [10]
CULTURE [10]
MARKETING DIRECT [10]
INFORMATION [9]
SPONSORING [9]
SPORT [9]
AUDIOVISUEL [8]
CAMPAGNE PUBLICITAIRE [8]
ETATS-UNIS D'AMERIQUE [8]
RELATIONS PUBLIQUES [8]
RESEAU SOCIAL [8]
ROYAUME UNI [8]
CLIENT [7]
FRANCE [7]
TELEVISION [7]
ANALYSE DE L'INFORMATION [6]
COMMUNICATION ECRITE [6]
COMPORTEMENT DU CONSOMMATEUR [6]
IMAGE DE MARQUE [6]
PLAN MEDIA [6]
POLITIQUE PUBLIQUE [6]
TIC [6]
CINEMA [5]
COMMUNICATION PAR L'IMAGE [5]
COMPORTEMENT [5]
DROIT [5]
ENVIRONNEMENT CULTUREL ET ARTISTIQUE [5]
FICHIER [5]
HISTOIRE [5]
LOISIR [5]
MESSAGE PUBLICITAIRE [5]
PROMOTION DES VENTES [5]
SEGMENTATION [5]
TRANSMISSION DE L'INFORMATION [5]
COMMERCE ELECTRONIQUE [4]
DISTRIBUTION [4]
ENVIRONNEMENT SOCIAL [4]
ETHIQUE PROFESSIONNELLE [4]
MARCHE [4]
MEDIA SOCIAL [4]
ORGANISATION [4]
SCIENCE DU COMPORTEMENT [4]
SOCIOLOGIE POLITIQUE [4]
STATISTIQUE [4]
TECHNIQUE DE VENTE [4]
VENTE [4]
VENTE DIRECTE [4]
BASE DE DONNEES [3]
BUDGET PUBLICITAIRE [3]
COMMUNICATION EVENEMENTIELLE [3]
DEMOGRAPHIE [3]
ELECTION [3]
ENSEIGNEMENT [3]
EXPLOITATION AGRICOLE [3]
FINANCEMENT [3]
JAPON [3]
LITTERATURE [3]
MARKETING MIX [3]
ORGANISME CULTUREL ET SPORTIF SECTEUR [3]
PLAN MARKETING [3]
POLITIQUE DE COMMUNICATION [3]
POLITIQUE EXTERIEURE [3]
POSITIONNEMENT [3]
POUVOIR [3]
PRODUIT [3]
PROPAGANDE [3]
PSYCHOLOGIE [3]
RELATIONS INTERNATIONALES [3]
RELIGION [3]
SOCIOLOGIE [3]
SPECTACLE [3]
SYSTEME D'INFORMATION [3]
VIDEO [3]
AFFICHE PUBLICITAIRE [2]
ALLEMAGNE [2]
ANALYSE [2]
ANALYSE FINANCIERE [2]
ARTICLE DE SPORT SECTEUR [2]
ASIE [2]
ASSOCIATION [2]
ASSOCIATION PROFESSIONNELLE [2]
BUDGET [2]
CARRIERE [2]
CAS [2]
CHANGEMENT SOCIAL [2]
COMPETITIVITE [2]
CONCEPT [2]
CONCURRENCE [2]
CONFLIT D'ORGANISATION [2]
CULTURE ORGANISATIONNELLE [2]
MORIARTY Sandra [5]
WELLS William D. [5]
MITCHELL Nancy [4]
COLON David [3]
WOLTON Dominique [3]
ARNAUD Pierre [2]
CHOMSKY Noam [2]
CLAVEAU Philippe [2]
DESMET Pierre [2]
JAMET Thomas [2]
JONES John Philip [2]
LAGADEC Patrick [2]
MANUEL Bruno [2]
MATATHIA Ira [2]
O'REILLY Ann [2]
SALZMAN Marian [2]
XARDEL Dominique [2]
AAKER David A. [1]
AGLIETTA Jacqueline [1]
AGNES Yves [1]
ALBERT Pierre [1]
ALDRIN Philippe [1]
ALLAN Stuart [1]
ALTERMAN Eric [1]
ANDREFF Wladimir [1]
ASTIER Hervé [1]
ATTALI Michaël [1]
AUDIGIER Guy [1]
BALLE Francis [1]
BALNAVES Mark [1]
BARNETT Dounia [1]
BATESON Gregory [1]
BATRA Rajeev [1]
BAUMANN Claude [1]
BEGE Jean-François [1]
BENATTAR Michèle [1]
BIGNELL Jonathan [1]
BO Daniel [1]
BODINAT Henri de [1]
BORRAZ Stéphane [1]
BOULANGER Philippe [1]
BOUTHINON-DUMAS Hugues [1]
BOWEN Ralf [1]
BROUGERE Gilles [1]
BRUNEL Pierre [1]
BURGAUD Didier [1]
BURNETT John [1]
CAGE Julia [1]
CAMPAGNARI Rafaello [1]
CAPUL Jean-Yves [1]
CARR Nicholas [1]
CIVARD-RACINAIS Alexandrine [1]
CLAVIEZ Jacques [1]
COHEN Philippe [1]
COLLON Michel [1]
D'ALMEIDA Fabrice [1]
DANAHER Peter J. [1]
DEAN John [1]
DELPORTE Christian [1]
DESAILLY Marcel [1]
DESBORDES Michel [1]
DESCHEPPER Jacques [1]
DONALD James [1]
DONNELLY William J. [1]
DRU Jean-Marie [1]
DUBOIS Pierre-Louis [1]
DUBOYS FRESNEY Laurence [1]
FAGNOT O. [1]
FOUGOU Stéphanie [1]
GAZEL Christophe [1]
GERVAIS Jean-François [1]
GINIES Marie-Lorène [1]
GINNEKEN Jaap Van [1]
GLADYSZ Marc [1]
GRAY Rob [1]
GREVISSE Benoît [1]
GUEVEL Matthieu [1]
HAUTBOIS Christopher [1]
HEMELRYK DONALD Stéphanie [1]
HERMAN Edward S. [1]
HUBE Nicolas [1]
HUCHON Thomas [1]
HUET Benoît [1]
HUSSHERR François-Xavier [1]
HUYGHE François-Bernard [1]
JEANNENEY Jean-Noël [1]
JOHN Peter [1]
JOLIS Nadine [1]
KARILA-VAILLANT Charlotte [1]
KIEFFER Anne [1]
KUCHARSKI Adam [1]
LAMIZET Bernard [1]
LE CHAMPION Rémy [1]
LENDREVIE Jacques [1]
LESOURD Pierre [1]
LETOURNEUX Matthieu [1]
LURBE Pierre [1]
MAAREK Philippe [1]
MANCIER Frédéric [1]
MARCH Valérie [1]
MARTINEZ D. P. [1]
OU
ET
OU / ET
English
