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Essentials of Marketing Research.

KUMAR V. ; AAKER David A. ; DAY Georges S.

WILEY

2001

553

047141235X

121.55-KUMAR

MARKETING MANAGEMENT ; MARKET RESEARCH ; MARKET RESEARCH TECHNIQUE ; RESEARCH ; INQUIRY ; SAMPLING ; STATISTICS ; QUANTITATIVE ANALYSIS ; QUALITATIVE ANALYSIS


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Print : 2ème

Figure(s) : Photographie(s)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque