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SAMPLING [60]
DATA ANALYSIS [29]
MARKET RESEARCH [21]
MARKETING MANAGEMENT [20]
INQUIRY [19]
STATISTICS [19]
DESCRIPTIVE STATISTICS [18]
PROBABILITIES [17]
QUALITATIVE ANALYSIS [14]
QUANTITATIVE ANALYSIS [14]
QUESTIONNAIRE [10]
COMMUNICATION [9]
MARKET RESEARCH TECHNIQUE [9]
COMPARATIVE MANAGEMENT [8]
DISTRIBUTION [8]
MATHEMATICAL STATISTICS [8]
SEGMENTATION [8]
STRATEGY [8]
ECONOMIC STATISTICS [7]
INTERNATIONAL MARKETING [7]
METHODOLOGY [7]
RESEARCH [7]
STATISTICAL ESTIMATE [7]
SURVEY [7]
CONSUMER BEHAVIOR [6]
TEST [6]
INTERNET [5]
MARKET [5]
PANEL [5]
PRODUCT POLICY [5]
SALES FORCE [5]
ADVERTISING [4]
COMPETTITION [4]
CONSUMER [4]
DIRECT MARKETING [4]
ECONOMETRICS [4]
HUMAN AND SOCIAL SCIENCES [4]
INFORMATION SCIENCE [4]
PRODUCT [4]
CONSUMER INFORMATION [3]
ETHICS [3]
HUMAN RESOURCES MANAGEMENT [3]
INTERVIEW [3]
MARKET TEST [3]
PRICE POLICY [3]
PRODUCT LIFE CYCLE [3]
PRODUCT TEST [3]
SOFTWARE [3]
CASE [2]
COMPUTER SCIENCE [2]
CUSTOMER [2]
DIRECT ADVERTISING [2]
FOOD-PROCESSING INDUSTRY SECTOR [2]
INDUSTRIAL MARKETING [2]
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INFORMATION SYSTEM [2]
MARKETING MIX [2]
MATHEMATICS [2]
MEDIA [2]
POLITICAL ENVIRONMENT [2]
PRESS [2]
PRICE [2]
SALES PROMOTION [2]
SOCIAL ENVIRONMENT [2]
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ARITHMETIC [1]
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BRAND [1]
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ELECTRONIC COMMERCE [1]
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FILE [1]
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ICT [1]
INDUSTRY [1]
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INTERCULTURAL MANAGEMENT [1]
INTERPERSONAL RELATIONS [1]
LINEAR PROGRAMMING [1]
MARKETING PLAN [1]
MARKETING THEORY [1]
MATRIX ALGEBRA [1]
METHOD [1]
MORPHOPSYCHOLOGICAL TEST [1]
NEGOTIATION [1]
NEW PRODUCT [1]
ORGANIZATION [1]
PACKING [1]
PLANNING [1]
POSITIONING [1]
PRODUCTION MANAGEMENT [1]
PSYCHOMETRICS [1]
ANDERSON Richard R. [4]
SWEENEY Dennis J. [4]
VERNETTE Eric [4]
WILLIAMS Thomas A. [4]
AAKER David A. [3]
BIRKS David F. [3]
CAUMONT Daniel [3]
DAY Georges S. [3]
HELFER Jean-Pierre [3]
KUMAR V. [3]
MALHOTRA Naresh [3]
ORSONI Jacques [3]
PY Bernard [3]
TRIBOUT Brigitte [3]
DOUGHERTY Christopher [2]
EASTERBY-SMITH Mark [2]
FLAMBARD Sabine [2]
FOURNIS Yves [2]
FREEMAN Jim [2]
JEAN Sylvie [2]
LIQUET Jean-Claude [2]
NICOLAS Jean-Louis [2]
SHOESMITH Eddie [2]
THORPE Richard [2]
AVENEL Michèle [1]
BALICCO Christian [1]
BERNAUDIN Jean-Louis [1]
BHATTACHARYA R. N. [1]
BLANCHARD Dominique [1]
BRULE Jean-Pierre [1]
BURNS Alvin C. [1]
BUSH Ronald F. [1]
CAMM Jeffrey D. [1]
CHERON J [1]
CHIROUZE Yves [1]
COCHRAN James J. [1]
CORBIN Juliet [1]
DILLMAN Don A. [1]
DUSSAIX Anne-Marie [1]
ENDERS Walter [1]
EVRARD Yves [1]
FREYSSINET-DOMINJON Jacqueline [1]
GLADYSZ Marc [1]
GREGORY Pierre [1]
GREIF Michel [1]
GROSBRAS Jean-Marie [1]
HOWELL David [1]
HUNTER John E. [1]
LESCEUX Daniel [1]
LONGATTE Jean [1]
LOWE Andy [1]
MAHRER Philippe [1]
MEHEUT Bernard [1]
PERCONTE Bernard [1]
PERICCHI Jacques [1]
PERRIEN Jean [1]
PRAS Bernard [1]
RIFFAUT Jean-François [1]
ROGER Patrick [1]
ROUX Elyette [1]
SCHMIDT Frank L. [1]
STRAUSS Anselm [1]
TAIEB Berto [1]
TASSI Philippe [1]
TENENHAUS Michel [1]
THOMPSON Steven K. [1]
USUNIER Jean-Claude [1]
WEMEL Pierre [1]
ZINS Michel [1]
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