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Les Panels : de la guerre des panels à la révolution du scanning.

LESCEUX Daniel ; BLANCHARD Dominique

CLET : DUNOD

1995

275

2100027727

122.28-LESCE

PANEL ; DISTRIBUTION ; PRODUCT POLICY ; SAMPLING ; DATABASE ; NEGOTIATION ; CONSUMER ; COMPETTITION ; NEW PRODUCT ; ADVERTISING ; ECONOMETRICS ; MARKET RESEARCH


Number of copies : 2
No. Call n° Bar code Commentary
1 [available]
2 Réserve – Ask a librarian
[available]

Nbre volumes : 1

Language : French

Place of publishing : PARIS

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque