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Book
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6ème Call number : 121.55-KOTLE
MARKETING MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; STRATEGY ; CONSUMER BEHAVIOR ; SEGMENTATION ; PRODUCT LIFE CYCLE ; NEW PRODUCT ; PRICE FIXING ; DISTRIBUTION ; SALES PROMOTION ; DIRECT MARKETING
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9ème Call number : 121.55-CRAVE
MARKETING MANAGEMENT ; STRATEGY ; COMMERCIAL POLICY ; PRICE POLICY ; POSITIONING ; SEGMENTATION ; BRAND ; SALES PROMOTION ; SALES FORCE ; RETAIL MARKETING ; PRODUCT LAUNCH ; ORGANIZATION ; MARKET RESEARCH ; DIRECT MARKETING
7ème Call number : 121.55-CRAVE
Book [3]
2013 [1]
2009 [1]
2003 [1]
DIRECT MARKETING [3]
MARKETING MANAGEMENT [3]
SALES PROMOTION [3]
SEGMENTATION [3]
STRATEGY [3]
BRAND [2]
COMMERCIAL POLICY [2]
MARKET RESEARCH [2]
ORGANIZATION [2]
POSITIONING [2]
PRICE POLICY [2]
PRODUCT LAUNCH [2]
RETAIL MARKETING [2]
SALES FORCE [2]
CONSUMER BEHAVIOR [1]
CUSTOMER RELATIONSHIP MANAGEMENT [1]
DISTRIBUTION [1]
NEW PRODUCT [1]
PRICE FIXING [1]
PRODUCT LIFE CYCLE [1]
J More
PIERCY Nigel F. [3]
CRAVENS David W. [2]
ARMSTRONG Gary [1]
HARRIS Lloyd C. [1]
KOTLER Philip [1]
Or
And
OR / AND
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