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1ère Call number : 113.55-AAKER
STRATEGY ; COMPETITIVENESS ; MARKETING MIX ; MARKET ; CONSUMER ; STRATEGIC PLANNING ; ORGANIZATIONAL CHANGE ; COMPARATIVE ADVANTAGE ; DIVERSIFICATION ; CUSTOMER ; SEGMENTATION
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Book [1]
2010 [1]
COMPARATIVE ADVANTAGE [1]
COMPETITIVENESS [1]
CONSUMER [1]
CUSTOMER [1]
DIVERSIFICATION [1]
MARKET [1]
MARKETING MIX [1]
ORGANIZATIONAL CHANGE [1]
SEGMENTATION [1]
STRATEGIC PLANNING [1]
STRATEGY [1]
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AAKER David A. [1]
McLOUGHLIN Damien [1]
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