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7ème Call number : 121.16-HUTT
INDUSTRIAL MARKETING ; PRODUCER BUYING ; PURCHASING ; BEHAVIOR ; RELATION ; STRATEGY ; INTERNET ; LOGISTICS ; LOGISTICS CHAIN ; SEGMENTATION ; MARKET ; DEMAND ; PURCHASE MARKETING ; PRODUCT LAUNCH ; TECHNOLOGICAL INNOVATION ; DISTRIBUTION CHANNEL ; PRICE POLICY ; SALES PROMOTION ; INDUSTRIAL ADVERTISING ; SALES FORCE ; CASE
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Book [1]
2001 [1]
BEHAVIOR [1]
CASE [1]
DEMAND [1]
DISTRIBUTION CHANNEL [1]
INDUSTRIAL ADVERTISING [1]
INDUSTRIAL MARKETING [1]
INTERNET [1]
LOGISTICS [1]
LOGISTICS CHAIN [1]
MARKET [1]
PRICE POLICY [1]
PRODUCER BUYING [1]
PRODUCT LAUNCH [1]
PURCHASE MARKETING [1]
PURCHASING [1]
RELATION [1]
SALES FORCE [1]
SALES PROMOTION [1]
SEGMENTATION [1]
STRATEGY [1]
TECHNOLOGICAL INNOVATION [1]
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HUTT Michael D. [1]
SPEH Thomas W. [1]
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