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e-book : Sustainable Luxury : Managing Social and Environmental Performance in Iconic Brands.

Livre électronique

GARDETTI Miguel Angel (Sous la dir.) ; TORRES Ana Laura (Sous la dir.)

ROUTLEDGE

2017

255

PRODUIT DE LUXE ; INDUSTRIE DE LUXE SECTEUR ; DEVELOPPEMENT DURABLE ; IMAGE DE MARQUE ; MODE ; GESTION DU MARKETING

Lien ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781351287784

Sommaire : Contributors : María Eugenia Girón, Angela Finn, Kim Fraser, Frédéric Godart, Sorah Seong, Cecilia Mark-Herbert, Catarina Holmsten-Carrizo, Connie Ulasewicz, Gjoko Muratovski, Ana Carolina De Pierro Bruno, Edgard Barki, Jean-Noël Kapferer, Anne Michaut-Denizeau, Martin Perry, Catarina Pessanha Gomes, Masaru Yarime, Xenya Cherny-Scanlon.

Foreword
Introduction

Part 1
1. Is Sustainable Luxury Fashion Possible?
2. Fake Remake: The role of the luxury fashion market in driving sustainable fashion practices

3. Luxury marketing strategies related to ethical sourcing

Part 2
4. Redefining Luxury in the 21st Century - Where Was Yours Made? A Case Study of Made in San Francisco
5. Sustainable consumption: Luxury branding as a catalyst for social change
6. Luxury vs. Conscious consumption: Are they really paradoxical? A study of Brazilian and Portuguese luxury consumer behaviour
7. Are luxury purchasers really insensitive to Sustainable Development? New insights from research

Part 3
8. Luxury Lodges in New Zealand and prospects for elegant disruption
9. Diversity of human capital as a driver for corporate responsibility engagement: The case of the luxury industry
10. The wild side of luxury: Can nature continue to sustain the luxury industry?
About the editors

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque