Lien ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781606491607

Sommaire :
Foreword

Chapter 1 Introduction to Marketing Planning
Chapter 2 Te Situation Analysis
Chapter 3 Analyzing the target Market

Part 1:Marketing Research

Chapter 4 Analyzing the target Market,

Part 2:Consumer Behavior and the target Marketing Process (Segmentation, targeting, and Positioning)
Chapter 5 Marketing Objectives and Strategy Formulation
Chapter 6 Planning for Products and Brands
Chapter 7 Planning for Pricing
Chapter 8 Planning for Integrated Marketing Communications
Chapter 9 Planning for Distribution Channels and Market Logistics
Chapter 10 Marketing Implementation and Control

Appendix: Pindari Boomerang Factory Marketing Plan Example
Notes
References
Index

Langue : Anglais

Collection : THE MARKETING STRATEGY COLLECTION

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque