Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780060588960

Contents : Contents
INTRODUCTION

Chapter 1 The Great Tree of Life
Chapter 2 Predicting the Future
Chapter 3 Divide and Conquer
Chapter 4 Gradual Change VS. Divergence
Chapter 5 The Curse of the Clock Radio
Chapter 6 Swiss Army Knife Thinking
Chapter 7 Bad Ideas Never Die
Chapter 8 The Great Tree of High-Tech Brands
Chapter 9 The Great Tree of Low-Tech Brands
Chapter 10 The Mystery of the Missing Links
Chapter 11 Survival of the Firstest
Chapter 12 Survival of the Secondest
Chapter 13 The Power of Pruning
Chapter 14 Creating a Category
Chapter 15 Establishing an Enemy
Chapter 16 Launching the Brand
Chapter 17 Wrapping Things Up

Language : English

Place of publishing : NEW-YORK ; SAN FRANCISCO

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque