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Branding Management : la marque, de l'idée à l'action.

LEWI Georges

PEARSON EDUCATION

2005

496

2744070572

121.92-LEWI

BRAND ; MARKETING MANAGEMENT ; PRODUCT POLICY ; CONSUMER BEHAVIOR ; CUSTOMER LOYALTY MANAGEMENT ; STRATEGY


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Notes : Réserve – Ask a librarian

Language : French

Place of publishing : Paris

Figure(s) : Schémas

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque