e-book : Sustainable Luxury : Managing Social and Environmental Performance in Iconic Brands.
GARDETTI Miguel Angel (Sous la dir.) ; TORRES Ana Laura (Sous la dir.)
2017
255
PRODUIT DE LUXE ; INDUSTRIE DE LUXE SECTEUR ; DEVELOPPEMENT DURABLE ; IMAGE DE MARQUE ; MODE ; GESTION DU MARKETING
Lien ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...
eISBN : 9781351287784
Sommaire : Contributors : María Eugenia Girón, Angela Finn, Kim Fraser, Frédéric Godart, Sorah Seong, Cecilia Mark-Herbert, Catarina Holmsten-Carrizo, Connie Ulasewicz, Gjoko Muratovski, Ana Carolina De Pierro Bruno, Edgard Barki, Jean-Noël Kapferer, Anne Michaut-Denizeau, Martin Perry, Catarina Pessanha Gomes, Masaru Yarime, Xenya Cherny-Scanlon.
Foreword
Introduction
Part 1
1. Is Sustainable Luxury Fashion Possible?
2. Fake Remake: The role of the luxury fashion market in driving sustainable fashion practices
3. Luxury marketing strategies related to ethical sourcing
Part 2
4. Redefining Luxury in the 21st Century - Where Was Yours Made? A Case Study of Made in San Francisco
5. Sustainable consumption: Luxury branding as a catalyst for social change
6. Luxury vs. Conscious consumption: Are they really paradoxical? A study of Brazilian and Portuguese luxury consumer behaviour
7. Are luxury purchasers really insensitive to Sustainable Development? New insights from research
Part 3
8. Luxury Lodges in New Zealand and prospects for elegant disruption
9. Diversity of human capital as a driver for corporate responsibility engagement: The case of the luxury industry
10. The wild side of luxury: Can nature continue to sustain the luxury industry?
About the editors
Langue : Anglais
Localisation : Bibliothèque Campus de Nice
Support : Numérique
Etat : Présent
Propriétaire : Bibliothèque