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e-book : Advertising and IMC : Principles and Practice.

Ebook

MORIARTY Sandra ; MITCHELL Nancy ; WELLS William D.

PEARSON EDUCATION

2014

674

ADVERTISING ; COMMUNICATION ; MARKETING MANAGEMENT ; CONSUMER ; PUBLIC RELATIONS ; ADVERTISING CAMPAIGN ; TELEVISION SECTOR ; BRAND ; STRATEGY ; INTERNET ; PRESS ; MEDIA

Link to the ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

eISBN : 9781292019956

Language : English

Print : 10ème

Place of publishing : CAMBRIDGE

Figure(s) : Graphique(s) ; Tableau(x) ; Photographie(s)

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque