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Brilliant business writing : how to inspire, engage and persuade through words.

TAYLOR Neil

PEARSON PRENTICE HALL

2011

234

222.13-TAYLO

WRITTEN COMMUNICATION ; BUSINESS CORRESPONDENCE ; PERSUASION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

ISBN 13 : 978-0-273-74458-0

Contents :
Part 1 The beginning
1 Introduction
2 Clunk, click, every trip

Part 2 Structure
3 The order of events
4 I've been waiting for a sign
5 Keeping it together
6 Death by PowerPoint: an antidote

Part 3 Style
7 Doing what comes naturally
8 Word perfect
9 One thing leads to another
10 What not to write
11 Mythbusting
12 Sound advice

Part 4 Magic
13 A spoonful of sugar
14 Painting pictures
15 More sound advice
16 Screenwriting
17 And finally ...

Part 5 The end
18 It ain't over till it's over
19 The end is nigh

Nbre volumes : 0

Language : English

Print : 2ème

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque