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Marketing research : an applied approach.

CD-ROM

MALHOTRA Naresh ; BIRKS David F.

PRENTICE HALL

2007

0-273-70689-6

MARKETING MANAGEMENT ; CONSUMER BEHAVIOR ; ETHICS ; QUALITATIVE ANALYSIS ; QUANTITATIVE ANALYSIS ; DATA ANALYSIS ; COMMUNICATION ; INTERNATIONAL MARKETING ; QUESTIONNAIRE ; SAMPLING


Number of copies : 2
No. Call n° Bar code Commentary
1 [available]
2 [available]

Language : English

Place of publishing : CAMBRIDGE

Figure(s) : Graphique(s) ; Photographie(s) ; Tableau(x)

Location : Nice Library

Material : Electronic

Statement : Présent