Marketing research : an applied approach.
MALHOTRA Naresh ; BIRKS David F.
2007
835
0-273-70689-6
121.55-MALHO
MARKETING MANAGEMENT ; CONSUMER BEHAVIOR ; ETHICS ; QUALITATIVE ANALYSIS ; QUANTITATIVE ANALYSIS ; DATA ANALYSIS ; COMMUNICATION ; INTERNATIONAL MARKETING ; QUESTIONNAIRE ; SAMPLING
No. | Call n° | Bar code | Commentary | |
---|---|---|---|---|
1 | [not for loan] | |||
2 | [available] |
ISBN 13 : 978-0-273-70689-2
Language : English
Print : 3ème
Place of publishing : CAMBRIDGE
Figure(s) : Graphique(s) ; Photographie(s) ; Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : MSc Marketing