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Business Marketing Management : A strategic View of Industrial and Organizational Markets.

HUTT Michael D. ; SPEH Thomas W.

SOUTH WESTERN COLLEGE PUBLISHING

2001

716

0-03-029179-8

121.16-HUTT

INDUSTRIAL MARKETING ; PRODUCER BUYING ; PURCHASING ; BEHAVIOR ; RELATION ; STRATEGY ; INTERNET ; LOGISTICS ; LOGISTICS CHAIN ; SEGMENTATION ; MARKET ; DEMAND ; PURCHASE MARKETING ; PRODUCT LAUNCH ; TECHNOLOGICAL INNOVATION ; DISTRIBUTION CHANNEL ; PRICE POLICY ; SALES PROMOTION ; INDUSTRIAL ADVERTISING ; SALES FORCE ; CASE


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Notes : Réserve – Ask a librarian

Language : English

Print : 7ème

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque