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Le marketing olfactif : une approche créative, commerciale et juridique du parfum et des odeurs.

BARBET Virginie ; BREESE Pierre ; GUICHARD NATHALIE ; LEHU Jean-Marc ; VANHEEMS Régine

PRESSE DU MANAGEMENT

1999

415

2-87845-385-9

122.94-BARBE

MARKETING MIX ; MARKETING MANAGEMENT ; CONSUMER ; CONSUMER BEHAVIOR ; MARKET RESEARCH ; PURCHASING ; PRODUCT ANALYSIS ; COMMERCIAL LAW ; BEHAVIORAL SCIENCE ; PSYCHOLOGY


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : French

Place of publishing : NOISIEL

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque