Chapitre : Customer experience: the touchpoint‒contexts‒qualities nomenclature.

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Author : DE KEYSER Arne ; VERLEYE Katrien ; LEMON Katherine N. ; ORSINGHER Chiara ; ZION Aric ; JOHNSON Amanda

Publication date : 2025

Pages : 15-27

Keywords : EXPERIENTIAL MARKETING

Language : English

Location : Nice Library

Material : Paper

Faculty's books : Oui

Owner : Bibliothèque

Included in

[Book] Handbook of Service Experience. / Edited by KRISTENSSON Per ; Edited by WITELL Lars ; Edited by ZAKI Mohamed. EDWARD ELGAR, 2025. - 400

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2025