English
Business Market Management : Understanding, Creating and Delivering Value.
Appartenance & droits
1999
430
0-13-522657-0
121.55-ANDER
STRATEGIE ; COMPORTEMENT DU CONSOMMATEUR ; GESTION DU MARKETING ; MARKETING INDUSTRIEL ; SATISFACTION ; THEORIE DE LA VALEUR ; CONSOMMATEUR ; PART DE MARCHE ; MARCHE ; ETUDE DE MARCHE ; SEGMENTATION ; POSITIONNEMENT ; MARKETING INTERNATIONAL ; RELATIONS DU TRAVAIL ; ANALYSE DE LA VALEUR ; ACHAT INDUSTRIEL ; ETUDE DE PRODUIT
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 2 | [disponible] |
Commentaire : Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers.
Relying upon assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability.
This book reflects the principles and practices of the discipline, and—by conducting and presenting management practice research—strives to advance the field.
It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
Langue : Anglais
Lieu d'édition : CAMBRIDGE
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque