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Business Market Management : Understanding, Creating and Delivering Value.

ANDERSON James ; NARUS James

PRENTICE HALL;PEARSON EDUCATION

2004

460

0131230093

121.55-ANDER

STRATEGY ; CONSUMER BEHAVIOR ; MARKETING MANAGEMENT ; INDUSTRIAL MARKETING ; SATISFACTION ; VALUE THEORY ; CONSUMER ; MARKET SHARE ; MARKET ; MARKET RESEARCH ; SEGMENTATION ; POSITIONING ; INTERNATIONAL MARKETING ; LABOR RELATIONS ; VALUE ANALYSIS ; PRODUCER BUYING ; PRODUCT ANALYSIS


Number of copies : 2
No. Call n° Bar code Commentary
1 [not for loan]
2 [available]

Notes : Réserve – Ask a librarian

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque