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International Advertising : Realities and Myths.

JONES John Philip

SAGE

2000

412

0761912452

125.55-JONES

ADVERTISING ; EVALUATION OF A COMPANY ; MARKETING MANAGEMENT ; MEDIA ; TELEVISION SECTOR ; UNITED STATES OF AMERICA ; UNITED KINGDOM ; NORWAY ; RUSSIA ; AUSTRALIA ; JAPAN ; ASIA ; INDIA ; CHINA ; FRANCE ; SOUTH AFRICA ; ICELAND ; GERMANY


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Figure(s) : Schémas ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque