English
Strategic Marketing.
Appartenance & droits
CRAVENS David W. ; PIERCY Nigel F.
2009
784
121.55-CRAVE
GESTION DU MARKETING ; STRATEGIE ; POLITIQUE COMMERCIALE ; POLITIQUE DES PRIX ; POSITIONNEMENT ; SEGMENTATION ; MARQUE ; PROMOTION DES VENTES ; FORCE DE VENTE ; MARKETING DE LA DISTRIBUTION ; LANCEMENT DE PRODUIT ; ORGANISATION ; ETUDE DE MARCHE ; MARKETING DIRECT
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 1 | [disponible] |
ISBN 13 : 978-007-126335-1
Sommaire : Contents
Part 1: Strategic Marketing
1 Imperatives for Market-Driven Strategy
Part 2 : Markets, segments and customer
2 Markets and Competitive Space
3 Strategic Market Segmentation
4 Strategic Customer Relationship Management
5 Capabilities For Learning About Customers and Markets
Part 3 : Designing market-driven strategies
6 Market Targeting and Strategic Positioning
7 Strategic Relationships
8 Innovation and New Product Strategy
Part 4 : Market-driven program development
9 Strategic Brand Management
10 Value Chain Strategy
11 Pricing Strategy
12 Promotion, Advertising and Sales Promotion Strategies
13 Sales Force, Internet and Direct Marketing Strategies
Part 5 : Implementing and managing market-driven strategies
14 Designing Market-Driven Organizations
15 Marketing Strategy Implementation and Control
Part 6 : Comprehensive cases
Langue : Anglais
Edition : 9ème
Lieu d'édition : QUEBEC
Illustration(s) : Graphique(s) ; Tableau(x)
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque