English
Great brand blunders : the worst marketing and social media meltdows of all time... and how to avoid your own.
Appartenance & droits
Nbre d'exemplaires : 1
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 1 | [disponible] |
ISBN 13 : 9781780592299
Sommaire :
Introduction
1. Awful advertising
2. What's the deal?
3. Provoking a social media backlash
4. When NPD stands for new product disaster
5. Stupid stunts
6. Regrettable rebranding
7. Can you believe it?
8. Wide of the mark
9. Baffing brand extensions
10. Lost in translation
11. Unwise refinement and marketing U-turns
Conclusion: the heightened risks of the social media age
Nbre volumes : 0
Langue : Anglais
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque