Relationship Marketing : exploring relational stratégies in marketing.
2001
234
0-273-64612-5
121.55-EGAN
COMMUNICATION ; PERSUASION ; SLOGAN ; CONSUMER INFORMATION ; PUBLIC RELATIONS ; MARKETING MANAGEMENT ; MARKETING THEORY ; POSITIONING ; CUSTOMER LOYALTY MANAGEMENT ; INTERNAL COMMUNICATION ; HUMAN RELATIONS ; INTERPERSONAL RELATIONS ; ORGANIZATIONAL CHANGE
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Language : English
Place of publishing : CAMBRIDGE
Figure(s) : Graphique(s) ; Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque