Comment :

ISBN 13 : 978-0061241895

Contents : Contents
Introduction
Weapons of Influence
Reciprocation : The Old Give and Take...and Take
Commitment and Consistency Hobgoblins of the
Mind
Social Proof: Truths Are Us
Liking : The Friendly Thief
Authority : Directed Deference
Scarcity : The Rule of the Few
Epilogue Instant Influence : Primitive
Consent for an Automatic Age

Language : English

Series : BUSINESS ESSENTIALS

Print : ed. rev.

Place of publishing : London

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque