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Marketing management.

CD-ROM

KOTLER Philip ; KELLER Kevin Lane ; MANCEAU Delphine ; DUBOIS Bernard

PEARSON EDUCATION

2009

MARKETING MANAGEMENT ; STRATEGY ; CONSUMPTION ; CONSUMER BEHAVIOR ; MARKET RESEARCH ; SEGMENTATION ; POSITIONING ; PRODUCT LAUNCH ; PRODUCT ; PRICE ; INFORMATION SYSTEM ; BRAND


Number of copies : 3
No. Call n° Bar code Commentary
1 [not for loan]
2 [available]
3 [available]

Language : French

Place of publishing : PARIS

Location : Nice Library

Material : Electronic

Statement : Présent