Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9781741152180

Sommaire : Contents

Preface
About the authors
1 An overview of sport marketing

PART I IDENTIFICATION OF MARKETING OPPORTUNITIES

2 The strategic sport-marketing planning process
3 Understanding the sport consumer
4 Market research: segmentation, target markets and positioning

PART II STRATEGY DETERMINATION

5 The sport product
6 Pricing strategies
7 The place of the sport facility
8 Customer satisfaction and service quality
9 The sport promotion mix
10 Advertising
11 Sport and television
12 Sport and the Internet
13 How to attract and implement sponsorship
14 Measuring the effectiveness of sponsorship
15 Public relations
16 Promotional Licensing

PART III STRATEGY IMPLEMENTATION, EVALUATION AND ADJUSTMENT

17 Coordinating and controlling marketing strategy
Bibliography
Index

Langue : Anglais

Edition : 2ème

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque