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BUZZ............. : Le marketing du bouche à oreille.

SALZMAN Marian ; MATATHIA Ira ; O'REILLY Ann

VILLAGE MONDIAL

2004

274

2744060658

125.55-SALZM

ADVERTISING ; BRAND ; INFORMATION DISTORTION ; MEDIA ; COMMUNICATION ; MARKETING MANAGEMENT ; ADVERTISING CAMPAIGN ; CASE ; ADVERTISING TECHNIQUE ; STRATEGY ; INTERNET


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : French

Place of publishing : PARIS

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque