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Décisions marketing : concepts, cas et corrigés.

MERUNKA Dwight

DALLOZ

1994

370

2-247-01789-4

121.55-MERUN

MARKETING MIX ; MARKET ; PRODUCT LAUNCH ; STRATEGY ; MANAGEMENT STYLE ; SALES PROMOTION ; PANEL ; CONSUMER ; BRAND IMAGE ; SEGMENTATION ; MARKET RESEARCH ; DISTRIBUTION COMPANY ; FOOD-PROCESSING INDUSTRY SECTOR ; ANIMAL FEED SECTOR ; COMMUNICATION ; ELECTRIC HOUSEHOLD EQUIPMENT SECTOR ; CHEESE SECTOR ; CASE METHOD ; TECHNOLOGICAL INNOVATION ; CASE ; MARKETING MANAGEMENT ; MARKETING PLAN


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Place of publishing : PARIS

Material : Paper

Owner : Bibliothèque