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Le marketing : fondements et pratique.

DUBOIS Pierre-Louis ; JOLIBERT Alain

ECONOMICA

1998

714

2-7178-3657-8

121.55-DUBOI

MARKET ; CONSUMER BEHAVIOR ; MARKET RESEARCH ; STRATEGY ; MARKETING MIX ; PROMOTIONAL SALE ; SALES FORCE ; DISTRIBUTION ; MERCHANDISING ; DIRECT MARKETING ; INTERNATIONAL MARKETING


Number of copies : 1
No. Call n° Bar code Commentary
1 Réserve – Ask a librarian

[available]

Nbre volumes : 1

Notes :

Language : French

Series : GESTION

Print : 3ème

Place of publishing : PARIS

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque