Strategic Marketing.
CRAVENS David W. ; PIERCY Nigel F.
2003
843
0-07-115161-3
121.55-CRAVE
MARKETING MANAGEMENT ; STRATEGY ; COMMERCIAL POLICY ; PRICE POLICY ; POSITIONING ; SEGMENTATION ; BRAND ; SALES PROMOTION ; SALES FORCE ; RETAIL MARKETING ; PRODUCT LAUNCH ; ORGANIZATION ; MARKET RESEARCH ; DIRECT MARKETING
No. | Call n° | Bar code | Commentary | |
---|---|---|---|---|
1 | [not for loan] |
Language : English
Print : 7ème
Place of publishing : QUEBEC
Figure(s) : Graphique(s) ; Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque