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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications.

JONES John Philip

SAGE

1999

548

0761912398

125.55-JONES

TELEVISION SECTOR ; ADVERTISING ; SALE ; ADVERTISEMENT AGENCY ; UNITED KINGDOM ; UNITED STATES OF AMERICA ; LAW ; PROFESSIONAL ETHICS ; MEDIA ; SALES PROMOTION ; COMMUNICATION ; MARKETING MANAGEMENT ; INDUSTRIAL MARKETING ; MEDIA PLAN ; PSYCHOLOGY ; BEHAVIORAL SCIENCE ; DIRECT MARKETING ; PACKING


Number of copies : 2
No. Call n° Bar code Commentary
1 [available]
2 Réserve - Ask a librarian
[available]

Language : English

Figure(s) : Schémas

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque