Construire un plan marketing performant.
HIEBING Roman G. ; COOPER Scott W
1994
386
2-7296-0410-3
121.89-HIEBI
MARKETING PLAN ; MARKET RESEARCH ; CONSUMER BEHAVIOR ; CONSUMER ; SALE ; PRODUCT ; POSITIONING ; BRAND ; PACKING ; PRICE ; DISTRIBUTION ; ADVERTISING ; ADVERTISEMENT ; MERCHANDISING ; METHODOLOGY ; COMPETTITION
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Nbre volumes : 1
Notes : Réserve – Ask a librarian
Language : French
Material : Paper
Owner : Bibliothèque