ISBN 13 : 978-0262543279

Sommaire :
Introduction
Who this book is for
What makes this book different
How this book is organized

PART I
Understanding Perception
How and why graphs work
Chapter 1 Know Your Own Mind (in order to change others')
Understand the challenges of communicating data
Shift your mindset to explain data to others
Chapter 2 See How Graphs Work (inside your brain)
How we decode graphs
How graphs encode data
Exercise: Break down the graphs

PART II
Designing Your Data
How to design effective graphs and slides
Chapter 3 Choose the Right Graph (for your data)
Pick the graph based on the relationship
Use taxonomies to expand your library of graph types
Exercise: Categorize the relationships
Chapter 4 Simplify to Amplify (your message)
Maximize the data–ink ratio
Make the most important information the most salient
Exercise: Redraw the graph
Chapter 5 Build Effective Slides (with the point in mind)
Identify a single point for each slide
Write your point as a headline
Use headlines to clarify your graphs
Test your slides to maximize clarity and impact
Exercise: Sketch the right slide for this headline

PART III
Organizing Your Data
How to arrange data into compelling communications
Chapter 6 Structure Your Data (so others can follow it)
Begin with your ending in mind
Structure your communication with a Minto pyramid
Synthesize your key points into a single main idea
Maximize the impact of your points
Support your points with sound reasoning
Convert your Minto pyramid into a complete communication
Exercise: Making the case at Craigstone—Part I
Chapter 7 Frame the Data to Persuade (so the audience acts)
Audiences evaluate more than just the data
Understand how audiences evaluate your ideas
Maximize the likelihood of central processing with the WIIFT
Use story to create a compelling context
Take advantage of peripheral processing signals
Exercise: Making the case at Craigstone—Part II

PART IV
Delivering and Defending Your Data
How to prepare for and respond to your audience
Chapter 8 Present Your Data (with less preparation)
Give your data a voice
Master each component of the TOP-T framework
Practice some advanced techniques
Exercise: Practice presenting
Chapter 9 Prepare for Resistance (because resistance shows they care)
Resistance can be productive
Resistance can be predicted
Resistance can be anticipated with the Audience Confusion Matrix
Resistance can be defused
Exercise: What type of scenario is it?
Acknowledgments
Bibliography
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque