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Market-Driven Management : Strategic and Operational Marketing.

LAMBIN Jean-Jacques

MACMILLAN

2000

737

0333793196

121.55-LAMBI

MARKETING MANAGEMENT ; STRATEGY ; CONSUMER BEHAVIOR ; MARKETING PLAN ; SEGMENTATION ; COMPETITIVENESS ; DISTRIBUTION ; PRICE ; COMMUNICATION ; ADVERTISING ; CASE


Number of copies : 1
No. Call n° Bar code Commentary
1 Cas
The Lander Company
The WILO Company
TV : Cold Bath for French Cinema
Ecover
Volvo Trucks Belgium
The Petro-Equipment Company
Sierra Plastics Company
The Tissex Company
Newfood
SAS : Meeting Customer Expectations
[available]

Language : English

Figure(s) : Schémas ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque