Advertising : Principles and Practice.
WELLS William D. ; BURNETT John ; MORIARTY Sandra
2006
592
0131968815
125.55-WELLS
ADVERTISING ; COMMUNICATION ; MARKETING MANAGEMENT ; CONSUMER ; PUBLIC RELATIONS ; ADVERTISING CAMPAIGN ; TELEVISION SECTOR ; BRAND ; STRATEGY ; INTERNET ; PRESS ; MEDIA
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Language : English
Print : 7ème
Place of publishing : CAMBRIDGE
Figure(s) : Graphique(s) ; Tableau(x) ; Photographie(s)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque