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Advertising : Principles and Practice.

WELLS William D. ; BURNETT John ; MORIARTY Sandra

PEARSON EDUCATION

2006

592

0131968815

125.55-WELLS

ADVERTISING ; COMMUNICATION ; MARKETING MANAGEMENT ; CONSUMER ; PUBLIC RELATIONS ; ADVERTISING CAMPAIGN ; TELEVISION SECTOR ; BRAND ; STRATEGY ; INTERNET ; PRESS ; MEDIA


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Print : 7ème

Place of publishing : CAMBRIDGE

Figure(s) : Graphique(s) ; Tableau(x) ; Photographie(s)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque