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Marketing Scales Handbook : a Compilation of Multi-Item Measures. Volume III.

BRUNER Gordon C. II ; JAMES Karen E. ; HENSEL Paul J.

AMA

2001

1651

0-87757-290-9

122.57-BRUNE

MARKET RESEARCH TECHNIQUE ; SURVEY ; INQUIRY ; QUESTIONNAIRE ; CONSUMER BEHAVIOR ; CONSUMER ; QUALITATIVE ANALYSIS ; QUANTITATIVE ANALYSIS ; MARKET RESEARCH


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque